정치인의 이미지가 유권자의 후보자 선택에 미치는 영향
= The Impact of Voter’s Candidates Choice by Politicians’ Facial Images focusing on the U.S. Presidential Primaries / 박선영

 
제어번호 101954228
저자명 박선영(Sun Young Park)
학술지명 법학연구
권호사항 Vol.61 No.- [2016] 
발행처 한국법학회 
자료유형 학술저널
수록면 261-286(26쪽)
언어 Korean
발행년도 2016년
KDC 360
등재정보 KCI등재
판매처 교보문고

 
초록
Contemporary democratic politics are often characterized as ‘image politics,’ in which style matters more than substance, and personalities more than policies. From one perspective, the crisis of democracy or representation is something of an illusion itself originating from media images. The notion of political image is at one level remarkably simple and here the image simply means something like reputation, overall character or personality. The key question addressed in this study is whether voters decision can be shaped from a candidate’s facial appearance in such a way as to influence voters’ preferences. To explore this question, an attempt was made to discover the components of a favorable political image from appearance and then use that information to manipulate voters’ preferences. In general, voters choose whoever they trust best ‘to deal competently with … “bottom line” issues,’ such as ‘economic management and defence, or peace and prosperity.’ Granting that electorates choose personalities on the basis of images more so than parties on the basis of their policies. The discussion is made based upon prior research being done in different jurisdiction i.e., U.S. Because voter’s political beliefs are connected to deeply held values, facial image about politics can be very threatening to voter’s decision. Whereas in earlier forms most political discussion took place in parliaments and in and between political parties, in the current form much more of it occurs in public arenas and forms of political communication defined by mass media. We do not intend in this paper either to try and achieve what to present an authoritative theory of images in general, or provide a full account of the ideological stakes of the critique of ‘image politics.’ The result of this research suggest that it is possible to shape a political candidate’s image in a way which may effect electoral outcomes but it not be crucial and can not be exactly measured. The implications of this for electoral politics are discussed using real U.S. presidential election process.

 
목차
Ⅰ. 서 론
Ⅱ. 선행연구 분석과 연구설계
Ⅲ. 연구대상 선거후보자들의 추출과 평가방법
Ⅳ. 후보자에 대한 적격성 평가의 예측 가능한 유용성에 대한 조사결과
Ⅴ. 공직선거의 당선자 예측가능성에 대한 논의
Ⅵ. 결 론

주제어
정치인  ,얼굴이미지  ,공직선거  ,선거여론조사  ,적격성  ,선거도박  ,politician  ,facial appearance image  ,public election  ,election opinion poll  ,competency  ,election betting